Definition
Content that remains relevant and valuable over time, regardless of when it was published. Evergreen content continues to drive traffic long after its initial publication.
Related Terms
Content Strategy
A plan for creating, publishing, and managing useful, usable content. It defines what content to create, for whom, and how it supports business goals.
Content Recycling
The practice of repurposing existing content into new formats or updating old content. It maximizes the value of content assets and reaches new audiences.