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Strategy & Planning

Content Strategy

Definition

A plan for creating, publishing, and managing useful, usable content. It defines what content to create, for whom, and how it supports business goals.

Related Terms

Content Calendar

A planning tool that helps organize and schedule content across different platforms. It provides a visual overview of upcoming posts, campaigns, and important dates.

Editorial Calendar

A detailed schedule that outlines when and where content will be published. It helps coordinate content creation across teams and ensures consistent publishing.

More Strategy & Planning Terms

A/B TestingMarketing AutomationBrand VoiceTarget AudienceBuyer PersonaBest Posting Times