Strategy & Planning

A/B Testing

Definition

A method of comparing two versions of content, ads, or web pages to determine which performs better. It involves showing different versions to different audience segments.

Related Terms

Conversion Rate

The percentage of users who complete a desired action (purchase, sign-up, download) out of the total visitors. It measures the effectiveness of marketing efforts.

More Strategy & Planning Terms

Content Strategy Marketing Automation Brand Voice Target Audience Buyer Persona Best Posting Times