Strategy & Planning

Buyer Persona

Definition

A semi-fictional representation of your ideal customer based on market research and real data. Personas help tailor marketing messages to specific audience segments.

Related Terms

Target Audience

A specific group of people most likely to be interested in your products or services. Target audience is defined by demographics, interests, behaviors, and needs.

More Strategy & Planning Terms

A/B Testing Content Strategy Marketing Automation Brand Voice Target Audience Best Posting Times