Strategy & Planning

Brand Voice

Definition

The distinct personality and tone a brand uses in all its communications. A consistent brand voice helps build recognition and trust with audiences.

Related Terms

Content Strategy

A plan for creating, publishing, and managing useful, usable content. It defines what content to create, for whom, and how it supports business goals.

More Strategy & Planning Terms

A/B Testing Content Strategy Marketing Automation Target Audience Buyer Persona Best Posting Times