Definition
The practice of repurposing existing content into new formats or updating old content. It maximizes the value of content assets and reaches new audiences.
Related Terms
Evergreen Content
Content that remains relevant and valuable over time, regardless of when it was published. Evergreen content continues to drive traffic long after its initial publication.
Content Strategy
A plan for creating, publishing, and managing useful, usable content. It defines what content to create, for whom, and how it supports business goals.