Content that spreads rapidly across the internet through social sharing, achieving massive reach in a short period. Viral content typically evokes strong emotional responses.
A metric that measures the level of interaction (likes, comments, shares, saves) that content receives relative to reach or follower count. Higher engagement rates indicate more resonant content.
The total number of unique users who see your content. Unlike impressions, reach counts each user only once regardless of how many times they viewed the content.