Any content—text, videos, images, reviews—created by users rather than brands. UGC is valuable for building trust and authenticity as it represents genuine customer experiences.
The psychological phenomenon where people assume the actions of others reflect correct behavior. In marketing, it includes reviews, testimonials, and user counts.
A form of social media marketing that involves partnering with influential people to promote products or services to their followers. Influencers can range from celebrities to micro-influencers.