Advertising

Influencer Marketing

Definition

A form of social media marketing that involves partnering with influential people to promote products or services to their followers. Influencers can range from celebrities to micro-influencers.

Related Terms

User-Generated Content (UGC)

Any content—text, videos, images, reviews—created by users rather than brands. UGC is valuable for building trust and authenticity as it represents genuine customer experiences.

More Advertising Terms

Cost Per Acquisition (CPA)Paid Reach Cost Per Mille (CPM)Retargeting