Definition
The total cost of acquiring a new customer through a specific channel or campaign. CPA helps evaluate the cost-effectiveness of marketing campaigns.
Related Terms
Return on Investment (ROI)
A performance measure used to evaluate the efficiency of an investment. In marketing, ROI calculates the return generated from marketing spend.
Customer Lifetime Value (CLV)
The total revenue a business can expect from a single customer account throughout their entire relationship. CLV helps prioritize customer retention efforts.