Analytics & Metrics

Customer Lifetime Value (CLV)

Definition

The total revenue a business can expect from a single customer account throughout their entire relationship. CLV helps prioritize customer retention efforts.

Related Terms

Cost Per Acquisition (CPA)

The total cost of acquiring a new customer through a specific channel or campaign. CPA helps evaluate the cost-effectiveness of marketing campaigns.

More Analytics & Metrics Terms

Engagement Rate Impressions Reach Click-Through Rate (CTR)Conversion Rate Return on Investment (ROI)