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Michael Roberts
Head of Product
Product leader with deep experience across social media management platforms. Writes about platform-specific playbooks (Instagram Reels, TikTok, LinkedIn, YouTube Shorts), publishing workflows, and what the Meta/TikTok/Google API roadmap means for social marketers.
2
Articles
7
Expertise Areas
Featured
Author
Areas of Expertise
Product StrategyPlatform StrategyInstagramTikTokVideo ContentUX DesignSocial Media Tools
Articles by Michael Roberts
The Social Platform API Roadmap: What Marketers Need to Know for 2026
Meta, TikTok, LinkedIn, YouTube, Pinterest ship API changes every 6-12 weeks. A 2026 roadmap: what shifted, what is coming, and workflows that adapt.
2026-04-2212 min readPlatform Guides
Threads Marketing 2026: Early Mover Strategy for Brands
Build your brand on Meta's Threads. Learn best posting times, content strategies, and how Threads compares to X for marketing.
2026-03-2610 min readPlatform Guides
