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Best Time to Post on Social Media
Pick an industry and platform — see the 2026-optimal posting window instantly. Based on 2024 industry data.
Weekday window
11:00 AM – 1:00 PM
Weekend window
10:00 AM – 12:00 PM
Best day
Friday
Avoid
Monday
Why this window works: Lunch decisions happen in this window. Food posts published 11am–1pm see 2.5× the saves of off-peak posts.
How are these windows calculated?
We aggregate public data from the Sprout Social 2024 report, Hootsuite 2024 study, and Later platform analytics — grouped by industry × platform to surface weekday and weekend windows. All times are in the audience's local timezone.
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