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Best Time to Post on Social Media

Pick an industry and platform — see the 2026-optimal posting window instantly. Based on 2024 industry data.

Weekday window

11:00 AM – 1:00 PM

Weekend window

10:00 AM – 12:00 PM

Best day

Friday

Avoid

Monday

Why this window works: Lunch decisions happen in this window. Food posts published 11am–1pm see 2.5× the saves of off-peak posts.

How are these windows calculated?

We aggregate public data from the Sprout Social 2024 report, Hootsuite 2024 study, and Later platform analytics — grouped by industry × platform to surface weekday and weekend windows. All times are in the audience's local timezone.

Want to automate posting at these times?

Aibrify auto-publishes at your chosen optimal window across 11 platforms — Instagram, TikTok, LinkedIn, and more. Free 7-day trial, no credit card.