Real Estate
We manage your real estate social media end to end — listing promotions, market insight posts, neighbourhood content, and agent branding — so you focus on closing deals.
Industry Challenges
Agents Are Fully Occupied with Client Work
Top-performing agents spend the majority of their working hours with clients, on viewings, and in negotiations. Building a consistent social media presence requires daily content creation that simply cannot compete for attention with fee-generating activities.
Irregular Posting Gives Competitors the Advantage
NAR surveys show 77% of agents have social accounts, but only 28% post consistently. The agents who post weekly build brand familiarity and referral trust that translates directly into market share — an opportunity available to any agent with a consistent presence.
How Aibrify Manages Your Real Estate Social Media
We Learn Your Market & Agent Brand
We study your farm area, target buyer and seller profiles, price bracket, and personal brand. We review your existing social presence and identify the content themes — neighbourhood highlights, market data, listing announcements — that will resonate with your specific audience.
We Promote Your Listings & Build Your Authority
We create listing launch posts, open house reminders, just-sold announcements, market update content, and neighbourhood guides — published across Instagram, Facebook, and LinkedIn on a consistent weekly schedule to keep you top of mind with buyers and sellers in your area.
You See Your Reach Grow Each Month
Monthly reports show which listings generated the most engagement, how your personal brand presence is growing, and which content types are driving profile visits. We use this data to refine the content strategy for the following month.
What We Handle
Industry Benchmarks
Social media has become the leading discovery channel for property listings, surpassing agent referrals among buyers under 45.
The gap between agents who are active on social media and those who post consistently creates a significant competitive opportunity for agents who maintain a steady presence.
Social media reaches active buyers earlier in their search journey, increasing the pool of interested parties before a listing goes to open house.
LinkedIn is particularly effective for commercial real estate and high-net-worth residential sales where professional trust signals drive conversion.
Use Cases
Independent Agents Building a Farm Area
We build your social media presence as the recognised local expert in your target neighbourhood — neighbourhood content, market data posts, and listing promotions that keep your name visible to potential sellers and buyers in your area.
Brokerages Managing Multiple Agents
We manage social media for the brokerage brand while also creating listing-specific content for individual agents — one consistent brand voice for the firm, individual recognition for top agents, all under one managed service.
Frequently Asked Questions
How much does social media management cost for a real estate agent?
Our managed plans start at $99/month for individual agents covering two platforms. Teams and brokerages with multiple agents or brands typically choose the $199/month plan. No setup fees. Monthly billing with no minimum commitment.
Do you create content for every listing I have?
Yes. We write listing announcement posts, open house promotional content, and just-sold posts for each active listing you share with us. We also create market update and neighbourhood content that builds your authority between new listings.
Which platforms are most important for real estate social media?
Facebook and Instagram are the primary platforms for residential real estate, with Facebook's local targeting and Instagram's visual format both performing well for listings. LinkedIn is valuable for commercial real estate and high-end residential. We recommend starting with Facebook and Instagram.
Can you help me build a personal brand as an agent, not just promote listings?
Personal brand content — including market commentary, neighbourhood knowledge posts, buyer and seller tips, and behind-the-scenes content — is a core part of what we create. According to NAR data, agents with strong personal brands on social media generate significantly more referral business.
How do you handle compliance for real estate social media?
We follow standard real estate marketing guidelines and include required disclosures in listing posts where applicable. We do not publish MLS listing data or guarantee-based claims. You review all listing-specific content before it publishes — we send a preview each time.
Solo Operator? See Our Tailored Plans
This page covers the broader industry. If you're a solo professional, we have purpose-built service tiers from $99/mo:
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Ready to Transform Your Real Estate Marketing?
Let our team handle your social media — content, scheduling, and engagement — so you can focus on running your business.