E-commerce & Retail
We manage your brand's social media presence — product showcases, launch campaigns, seasonal promotions, and community content — publishing consistently across platforms so you drive more traffic without building an in-house content team.
Industry Challenges
Product-Led Social Media Demands High Volume
E-commerce brands are expected to post frequently across multiple platforms with varied content — product showcases, lifestyle content, promotions, UGC reposts, and seasonal campaigns. Building this volume in-house requires a content team most small brands cannot afford.
Consistency Across Platforms Is Complex
Each platform requires different image dimensions, caption styles, posting frequency, and algorithm optimisation. Managing this across Instagram, TikTok, Facebook, and Pinterest simultaneously is a full-time function — not something a founder or small ops team can absorb.
How Aibrify Manages Your E-commerce & Retail Social Media
We Study Your Products, Brand & Customers
We review your product catalogue, brand guidelines, price positioning, and customer persona. We analyse what your top-performing competitors post and identify the content formats — product flat-lays, lifestyle imagery, review highlights, how-to content — that work in your category.
We Create Campaigns & Publish Consistently
We plan product launches, seasonal sales campaigns, and evergreen content — and we publish them on a consistent weekly schedule. Every caption is written for the platform, every post is timed for peak engagement, and every campaign is coordinated across your channels.
You Review Performance & Direct Strategy
Monthly reports break down which products and content formats drove the most engagement and traffic. You provide feedback on the product focus for the next cycle — we handle the execution. No need to learn any tools.
What We Handle
Industry Benchmarks
Social commerce is no longer a secondary channel — it is the primary discovery and purchase driver for D2C brands across beauty, apparel, home goods, and food categories.
Posting frequency remains the strongest controllable variable for organic reach growth — most small e-commerce brands post too infrequently to see compounding growth.
TikTok and Instagram Reels product demonstrations and unboxing formats generate the highest return per piece of content for mid-market e-commerce brands.
For brands targeting under-35 consumers, social media presence is more important than search engine visibility as a product discovery channel.
Use Cases
D2C Brands Without a Content Team
We act as your outsourced social media team — building your brand presence across platforms with consistent product and lifestyle content, without the overhead of hiring a content manager or social media coordinator.
Online Stores Running Regular Promotions
For stores with frequent sales events, new arrivals, and seasonal campaigns, we build the content engine that keeps your channels active and your audience primed — so your promotions land in front of an engaged following, not a stale account.
Frequently Asked Questions
How much does social media management cost for an online store?
Our managed plans for e-commerce brands start at $99/month for two platforms. Most online stores with regular product launches or seasonal campaigns choose the $199/month plan covering up to five platforms. No setup fees. Cancel any month.
Do you create product photos or video content for our posts?
We work with product images you already have — whether professional photography or product shots from your supplier. We write all captions, design graphics, and build creatives around your existing assets. If you need photography or video production, we can recommend partners.
Can you manage Instagram Shopping and TikTok Shop posts?
Yes. We create and schedule shoppable posts for Instagram and Facebook shops, and format content specifically for TikTok Shop where applicable. We tag products in posts and optimise descriptions for social commerce discovery.
How do you handle product launches and promotional campaigns?
For product launches, we build a content sequence — teaser posts, launch day announcements, feature highlights, and post-launch social proof content — across your platforms. For sales campaigns, we create urgency-driven content calendars timed to your promotion window.
Can you manage social media for a D2C brand on a budget?
Our $99/month plan is designed for early-stage and budget-conscious brands. It covers consistent posting on your two most important platforms. As your brand grows, you can add platforms or upgrade to the full campaign management tier without any penalties.
Related Industries
Marketing Agencies
Managed social media operations for marketing agencies — we handle execution for your clients so your team focuses on strategy and growth.
Beauty & Cosmetics
Managed social media for salons, spas, and beauty brands — we create your visual content strategy and publish consistently so your chair stays full.
Fashion & Apparel
Managed social media for fashion brands, boutiques, and independent designers — we create the consistent visual presence that builds your brand and drives online sales.
Ready to Transform Your E-commerce & Retail Marketing?
Let our team handle your social media — content, scheduling, and engagement — so you can focus on running your business.