Understanding Platform Connections
When you connect a social media account to Aibrify, you authorize us to schedule and publish on your behalf via the platform's API. This authorization uses a system called OAuth — it grants Aibrify a temporary access token without sharing your password.
These tokens can expire or become invalid for several reasons:
- Token expiry — Most platforms refresh tokens every 60–90 days
- Password change — Changing your social media account password invalidates existing tokens
- Permission revoked — You (or someone with account access) revoked Aibrify's authorization via the platform's connected apps settings
- Account changes — Changing your Facebook page role, converting a personal to a business account, or migrating platforms can break connections
Identifying a Connection Problem
Navigate to: Dashboard → Settings → Connected Platforms
Each connected platform shows a status indicator:
- Green (Connected) — Active, no action needed
- Yellow (Warning) — Connection is approaching expiry or has minor issues; reconnection recommended
- Red (Disconnected) — Active connection broken; content cannot be scheduled or published
You may also see a banner at the top of your dashboard, or receive an email notification.
Standard Fix: Reconnect
For most connection errors, reconnecting resolves the issue:
- Go to Dashboard → Settings → Connected Platforms
- Click Reconnect next to the affected platform
- You'll be redirected to the platform's login page — log in with the account you want to connect
- Approve the permissions Aibrify requests
- You'll be returned to the dashboard with a "Connected" status
Important: Log in with the account that owns the social media page or profile — not a personal account unless it's an admin of that business page.
Platform-Specific Issues
Instagram connections require your account to be a Professional Account (Creator or Business). Personal accounts cannot be connected.
If Instagram reconnection fails:
- Confirm your account is set to Professional (Instagram → Profile → Edit Profile → Account Type)
- Check that your Instagram account is linked to a Facebook page (required for Instagram API access)
- Try disconnecting and reconnecting via Facebook's connected apps: Facebook → Settings → Business Integrations
Facebook connections are managed through Meta Business Suite. If your page connection breaks:
- Ensure you are an Admin of the Facebook page you're trying to connect (not just an Editor or Moderator)
- Check that your personal Facebook account (which owns the page) is still active
- If your page was transferred or its roles changed, you'll need to reconnect with the new owner's credentials
TikTok
TikTok tokens expire more frequently than other platforms. If you reconnect frequently:
- Ensure you're using a TikTok Business Account (not a personal account)
- Avoid logging into TikTok from multiple devices or browsers rapidly — this can trigger security measures that invalidate tokens
LinkedIn connections are for LinkedIn Pages (company pages), not personal profiles. Connection failures often occur when:
- Your personal LinkedIn account no longer has admin access to the company page
- The company page was transferred to a different admin
- Your LinkedIn password was changed
X (Twitter)
X connections use standard OAuth. If you changed your X username or password after connecting, you'll need to reconnect.
When Reconnection Doesn't Work
If you've tried reconnecting and the platform still shows as disconnected:
Step 1: Fully disconnect first
1. Go to Dashboard → Settings → Connected Platforms
2. Click Disconnect next to the platform
3. Confirm the disconnection
Step 2: Clear the connection from the platform side
- Go to the platform's settings and remove Aibrify from connected apps or authorized applications (the exact path varies by platform)
Step 3: Reconnect from scratch
- Return to Dashboard → Settings → Connected Platforms → + Add Platform
- Follow the full authorization flow again
Step 4: If still failing, contact support
Message your team via Dashboard → Messages with:
- Which platform is affected
- What happens when you try to reconnect (exact error message if available)
- A screenshot if possible
Impact of Disconnected Platforms
When a platform is disconnected:
- Scheduled posts for that platform will not be published
- The content remains in your calendar with a "Failed" or "Pending" status
- Your Aibrify team will be alerted and will contact you to reconnect
Once you reconnect, your team reviews the queue and reschedules any posts that missed their window.