Definition
Tags added to URLs to track the source, medium, and campaign name of website traffic. UTM parameters help measure the effectiveness of marketing campaigns.
Related Terms
Tracking Pixel
A small piece of code embedded on websites to track user behavior, conversions, and enable retargeting. Common examples include Facebook Pixel and Google Analytics.
Conversion Rate
The percentage of users who complete a desired action (purchase, sign-up, download) out of the total visitors. It measures the effectiveness of marketing efforts.