Definition
A small piece of code embedded on websites to track user behavior, conversions, and enable retargeting. Common examples include Facebook Pixel and Google Analytics.
Related Terms
Retargeting
A form of online advertising that targets users who have previously visited your website or interacted with your content. It helps bring back potential customers.
Conversion Rate
The percentage of users who complete a desired action (purchase, sign-up, download) out of the total visitors. It measures the effectiveness of marketing efforts.