Instagram Marketing Strategy 2024 - Complete Platform Guide

Instagram remains one of the most important platforms for brands and creators. In this comprehensive guide, we'll cover everything you need to know about Instagram marketing in 2024 using Aibrify AMP.

Let's start with the Instagram algorithm. In 2024, Instagram prioritizes content based on three main factors: interest, recency, and relationship. Interest means how likely the user is to engage based on past behavior. Recency favors newer posts. Relationship considers how often users interact with your account.

Understanding this helps us create content that performs. Let's look at each content type.

Feed Posts: These are your permanent content. Use high-quality images with consistent visual branding. The ideal image ratio is 1:1 (square) or 4:5 (portrait). In Aibrify AMP, you can preview exactly how your posts will appear before publishing.

Best practices for feed posts: - Post 3-5 times per week consistently - Use 3-5 hashtags in your first comment, not the caption - Include a clear call-to-action - Respond to comments within the first hour

Stories: These disappear after 24 hours and are perfect for behind-the-scenes content and engagement. Aibrify AMP lets you schedule stories in advance - a feature not available natively on Instagram.

Best practices for stories: - Post 3-7 stories daily - Use interactive elements like polls and questions - Add location tags and hashtags for discoverability - Create story highlights for evergreen content

Reels: This is where Instagram is focusing in 2024. Reels get significantly more reach than other content types. In Aibrify AMP, you can schedule reels and even add trending audio suggestions.

Best practices for reels: - Keep videos 15-30 seconds for highest retention - Hook viewers in the first 3 seconds - Use trending audio tracks - Add text captions for accessibility

Now let's look at the optimal posting schedule. In Aibrify AMP, go to Analytics > Best Times to Post. Our AI analyzes when your specific audience is most active and recommends optimal posting times.

Generally, the best times are: - Weekdays: 11 AM - 1 PM, 7 PM - 9 PM - Weekends: 10 AM - 12 PM

But your audience may be different, so always check your analytics.

For hashtag strategy, use our AI Hashtag Research tool. We recommend a mix of hashtag sizes to maximize both reach and engagement.

Finally, let's talk about the content mix. A good Instagram strategy includes: - 40% value-driven content (tips, tutorials, insights) - 30% engagement content (questions, polls, user-generated content) - 20% brand/personality content (behind-the-scenes, team) - 10% promotional content (products, services, offers)

Use Aibrify AMP's content calendar to plan this mix and ensure variety in your feed.