Content Formats by Platform
Your Aibrify team creates content in multiple formats, matched to what performs best on each platform. Here's a breakdown of what we create and where.
Static Images
Static images are the most versatile format — supported on all platforms and consistently effective for building brand awareness.
Used on: Instagram, Facebook, LinkedIn, X, TikTok (as background for text overlay)
Types we create:
- Brand quote graphics
- Product showcases
- Infographics and educational content
- Promotional announcements
- Behind-the-scenes photography (using assets you provide)
- Stock imagery paired with brand typography
Short-Form Video
Short-form video is the highest-performing format on most platforms in 2026. It typically drives 2–3x more reach than static posts.
Used on: TikTok (primary), Instagram Reels, Facebook Reels, YouTube Shorts (on applicable plans)
Types we create (depending on your plan):
- Text-and-transition video posts
- Voiceover explainers using brand visuals
- Product highlight reels
- Customer testimonial compilations
- Trending audio/format adaptations
Note: Video production capability depends on your Aibrify plan. If you're on a starter plan, your team may use template-based video. Higher plans include custom video production.
Carousels
Carousel posts (multiple slides in a single post) are particularly effective on Instagram and LinkedIn for educational and storytelling content.
Used on: Instagram, LinkedIn, Facebook
Types we create:
- Step-by-step guides
- Tips and best practices lists
- Product feature breakdowns
- Before/after showcases
- Educational "did you know" series
Carousels tend to drive higher save rates than single-image posts because they provide value users want to return to.
Stories
Stories are ephemeral (disappear after 24 hours) and displayed at the top of the feed. They're ideal for timely promotions, behind-the-scenes content, and polls or interactive elements.
Used on: Instagram Stories, Facebook Stories
Types we create:
- Promotional announcements with countdown stickers
- Poll and question stickers for audience engagement
- Behind-the-scenes glimpses
- New post alerts ("New post on our feed — check it out!")
- Repurposed feed content reformatted for stories aspect ratio
Long-Form Posts (LinkedIn and Facebook)
On LinkedIn and Facebook, longer-form text posts often outperform image posts for professional audiences.
Used on: LinkedIn, Facebook
Types we create:
- Industry insights and commentary
- Company milestones and announcements
- Thought leadership pieces
- Customer success stories (with permission)
The Content Mix
Your team balances different content types to create a varied and engaging feed. A typical monthly content mix might look like:
- 40% educational/value-driven content
- 30% brand and culture content
- 20% promotional/product content
- 10% user-generated or testimonial content
This ratio is adjusted based on your goals and what's performing well. If one format is consistently outperforming others, your team will shift the mix accordingly.
Requesting Specific Formats
If you want more of a specific content type, message your team in Dashboard → Messages. For example:
- "Can we do more carousel posts on Instagram this month?"
- "We have a product video we'd like to use — can you create a TikTok-style cut?"
- "Let's add more customer testimonials to the mix"