How the Approval Workflow Works
The approval workflow is designed to put you in control without taking up too much of your time. Here's the full cycle:
The Workflow Cycle
1. Content Created by Your Team
Your Aibrify team creates post content — caption, visual, hashtags, and scheduling time — based on your brand brief and content strategy.
2. Content Added to Your Calendar
Completed drafts appear in your Dashboard → Content Calendar with a status of Pending Approval.
3. You Receive a Notification
You'll get an in-app notification (and email, if enabled) letting you know new content is ready for review.
4. You Review the Content
Navigate to Dashboard → Content Calendar and click on any Pending Approval post to open the preview panel. Review:
- Caption text and hashtags
- Visual asset (image, video, or carousel)
- Platform and account
- Scheduled publish time and date
5a. You Approve
Click Approve. The post status changes to Approved and it will publish automatically at the scheduled time. You're done.
5b. You Request Changes
Click Request Changes, describe what you'd like adjusted, and submit. The post status changes to Needs Revision.
6. Team Revises (if changes requested)
Your team reviews your feedback and revises the content, typically within 1 business day. The revised post goes back to Pending Approval status.
7. You Review Again
You'll receive a notification that the revised post is ready. Review it again and approve or submit further feedback.
8. Post Goes Live
At the scheduled publish time, the approved post publishes automatically to the connected social account.
Approval Deadlines
Each post has a soft approval deadline — the time by which your review is needed to allow for revisions before publishing. Your team aims to submit content for review at least 48–72 hours before the scheduled publish time.
If you haven't reviewed a post by its publish time:
- Auto-publish on: Post publishes as-is
- Auto-publish off: Post is held and rescheduled
Tips for an Efficient Approval Process
- Review content in batches — Check your content calendar 2–3 times per week rather than reviewing each post individually as notifications arrive
- Be specific in change requests — Vague feedback leads to back-and-forth; precise requests get it right the first time
- Use the bulk approve feature — If multiple posts look good, select them all and approve in one click
- Set a review schedule — Many clients review their content calendar every Monday and Thursday morning
Escalating Urgent Issues
If a post contains incorrect information and is scheduled to go live within the next few hours:
- Open the post in your content calendar
- Click Request Changes and mark as Urgent
- OR message your team directly in Dashboard → Messages and mark the message as urgent
Your team monitors urgent flags and will address them within a few hours during business hours.