What Are Brand Assets?
Brand assets are the visual files your Aibrify team uses to create designed content. This includes your logo, product photos, team photos, background images, brand color palette, and any other visual elements that define how your brand looks.
Uploading these assets ensures your content looks consistent and professional — not like it was created from a generic template.
Accessing the Asset Library
Navigate to: Dashboard → Settings → Brand Assets
or
Dashboard → Content → Asset Library
Both paths take you to the same library.
What to Upload
Logos
Upload your logo in the following variants if you have them:
- Primary logo (full color, horizontal or stacked)
- White/reversed logo (for dark backgrounds)
- Icon/mark only (your symbol without the wordmark)
Recommended formats: PNG with transparent background, or SVG. Minimum 500px on the longest side.
Avoid: JPG (no transparency), low-resolution files, or files with a white background box around the logo.
Brand Color Palette
Enter your brand colors as hex codes. If you're unsure of your exact hex codes:
- Check your brand guidelines document
- Ask your designer or website developer
- Use a color picker tool on your website logo
Add at minimum:
- Primary brand color
- Secondary/accent color
- Text color (typically dark gray or black)
- Background color (typically white or light gray)
Product and Lifestyle Images
Upload photos of your products, venue, or services that your team can use in social posts. These should be:
- High resolution (minimum 1080px on the shortest side for Instagram)
- Well-lit and professionally shot where possible
- A mix of close-ups and wide shots
Team and Headshots
If you want your social media to include team or "behind the scenes" content, upload headshots or team photos here.
Existing Graphics and Templates
If you have pre-designed assets — branded quote cards, promotional templates, or infographic styles — upload these too. Your team can use them as a style reference or re-use them directly.
File Organization
You can create folders inside the Asset Library to keep things organized:
- Logos — All logo variants
- Products — Product photography
- Team — Staff and team photos
- Seasonal — Holiday or campaign-specific assets
To create a folder: click + New Folder in the Asset Library, name it, and drag files into it.
File Size Limits
- Individual file: up to 50 MB
- Total asset library storage: Managed plan includes 5 GB; Managed Pro includes 25 GB
If you're approaching your limit, contact support via Dashboard → Messages.
Keeping Assets Up to Date
Your asset library should evolve with your brand. When you launch new products, update your logo, or do a seasonal photoshoot, add the new assets and remove outdated ones. Your team will naturally gravitate toward newer uploads when creating fresh content.