What Is the Brand Profile?
Your brand profile is the foundation of everything your Aibrify team creates. It's a centralized reference document that contains your brand identity — name, visual elements, audience, tone of voice, and key messages. The more complete your brand profile, the better your team can create content that genuinely represents your business.
To access your brand profile: Dashboard → Settings → Brand Profile
Step 1: Brand Basics
Fill in the following fields:
Brand Name
The name that appears on your social media accounts. This may differ from your legal business name (e.g., "The Green Cup" rather than "Green Cup Holdings Pty Ltd").
Industry
Select your industry from the dropdown. This helps your team use industry-appropriate language, hashtags, and trends.
Location
Your primary business location (city and country). Used for local hashtags and time zone scheduling.
Website URL
Your main website. Your team may include this in link-in-bio posts or reference it in captions.
Step 2: Brand Bio
Write a brief description of your business (150–250 characters) that captures:
- What you do
- Who you serve
- What makes you different
This bio is used as a reference when writing captions — it shouldn't be copied verbatim, but it gives your team context.
Example: "Independent specialty coffee roaster serving Melbourne since 2018. We source directly from farmers and roast small-batch to order."
Step 3: Visual Identity
Logo Upload
Upload your logo in PNG or SVG format with a transparent background. Your team uses this as a reference when creating branded image assets.
Brand Colors
Enter your primary and secondary brand colors as hex codes (e.g., #1A1A1A for near-black, #E85D2B for your accent orange). These are used as a reference for any designed content your team creates.
Font Preferences
If you have specific brand fonts, note them here. Your team will use them in any graphics or visual content.
Step 4: Brand Voice
This is the most important part of your brand profile. Your brand voice tells your team how to write — the personality, tone, and language style that makes your content sound like you.
See the related article: Defining Your Brand Guidelines and Voice for a complete guide to this section.
Step 5: Target Audience
Primary Audience
Describe your ideal customer: age range, interests, profession, and the problem they need solved.
What They Care About
What topics, values, and content types resonate with your audience? What do they want to see from a brand like yours on social media?
Saving and Updating
Click Save Brand Profile to confirm your changes. Your team is notified automatically when profile details are updated. If you change your brand voice or target audience significantly, it's worth sending your team a message through the Messages section to flag the update.
If You Have Multiple Brands
If you manage more than one brand (common for agencies or multi-location businesses), each brand has its own separate profile. Use the brand selector in the top-left corner to switch between brands. See the article on Managing Multiple Brands for more detail.