Definition
The return on investment from social media marketing activities. It measures the value generated from social media efforts relative to the resources invested.
Related Terms
Return on Investment (ROI)
A performance measure used to evaluate the efficiency of an investment. In marketing, ROI calculates the return generated from marketing spend.
Key Performance Indicator (KPI)
A measurable value that demonstrates how effectively a company is achieving key business objectives. Social media KPIs include engagement rate, follower growth, and conversions.