The page displayed by a search engine in response to a user query. Modern SERPs include organic listings, paid ads, featured snippets, knowledge panels, People Also Ask boxes, image carousels, video results, and AI-generated overviews. Understanding SERP features is essential for effective SEO, AEO, and GEO strategies.
The practice of optimizing website content, structure, and technical elements to improve visibility and ranking in search engine results pages (SERPs). SEO encompasses on-page optimization (content, meta tags, headings), off-page optimization (backlinks, social signals), and technical SEO (site speed, mobile-friendliness, structured data). Effective SEO drives organic traffic and reduces dependence on paid advertising.
The percentage of users who click on a link or call-to-action after viewing it. CTR is calculated by dividing clicks by impressions and multiplying by 100.
The number of unique users who see your content without paid promotion. Organic reach depends on platform algorithms and content quality.