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Hootsuite is one of the oldest social media management tools, founded in 2008. While it offers broad platform support, many users find it increasingly expensive and complex.

Buffer is known for its simplicity but lacks advanced features. While affordable, it may not meet the needs of growing businesses requiring AI-powered marketing automation.

Sprout Social targets large enterprises with powerful features but comes with enterprise-level pricing. Most features small and medium businesses need require their most expensive plans.

Later started as an Instagram-focused scheduler with visual planning features. While it excels at visual content planning, it lacks comprehensive AI capabilities and multi-platform depth.

Planoly specializes in visual content planning for Instagram and Pinterest with a focus on aesthetic grid layouts and visual storytelling.

Loomly positions itself as a brand success platform with content ideation, scheduling, and basic analytics. It's solid for teams but lacks advanced AI capabilities.

SocialBee focuses on content recycling and evergreen posting. While good for content repurposing, it lacks comprehensive AI and analytics capabilities.

Sendible targets agencies with white-label features and client management. While solid for agency workflows, it lacks cutting-edge AI capabilities.

Agorapulse offers solid social media management with a focus on community management and ROI tracking. However, pricing is high and AI features are limited.

CoSchedule focuses on marketing calendars and work organization. While good for planning, it lacks depth in social media management and AI capabilities.