Taco Street (5 locations)

About Taco Street

Taco Street is a family-owned Mexican restaurant chain with 5 locations across the Dallas-Fort Worth area. Founded in 2015 by Carlos Martinez, the restaurant became known for authentic recipes passed down through three generations.

The Challenge

Despite great food and loyal local customers, Taco Street faced serious digital challenges:

#

Third-Party Dependency

• 85% of delivery orders came through DoorDash, UberEats, and Grubhub

• Paying 25-30% commission on every order

• No customer data or relationship from delivery orders

• Delivery apps controlled customer experience and communication

#

Zero Social Presence

• No active social media accounts

• Competitors with 10K+ followers dominating local social conversations

• Missing out on user-generated content and word-of-mouth

• No way to communicate specials, events, or community involvement

#

Poor Online Reputation

• Google rating at 3.2 stars (36 reviews total across all locations)

• Negative reviews going unanswered for months

• No strategy for encouraging positive reviews

• Yelp pages incomplete and outdated

The Solution

Taco Street implemented a comprehensive AMP strategy:

#

Phase 1: Foundation Building (Week 1-3)

• Created and verified Google Business Profiles for all 5 locations

• Set up Instagram, Facebook, and TikTok accounts

• Integrated AMP with POS system for daily specials automation

• Established brand voice and content guidelines

#

Phase 2: Review Management (Week 3-6)

• Set up automated review monitoring across Google, Yelp, and Facebook

• Created response templates for different review scenarios

• Implemented post-visit review request system via SMS/email

• Trained staff on encouraging reviews from satisfied customers

#

Phase 3: Content Engine (Week 6-9)

• Launched daily specials posting automation

• Started behind-the-scenes content series

• Created user-generated content campaign (#TacoStreetTuesday)

• Implemented local event and community content calendar

#

Phase 4: Local SEO Optimization (Week 9-12)

• Optimized all Google Business Profiles with keywords and photos

• Built local citation network (40+ directories)

• Created location-specific landing pages

• Implemented schema markup for local business

Results After 90 Days

#

Direct Order Growth

• Direct online orders increased by 234%

• Direct orders now represent 40% of total delivery revenue

• Average order value 23% higher for direct orders

• Customer repeat rate 3x higher for direct customers

#

Review Transformation

• Google rating improved from 3.2 to 4.7 stars

• Total reviews grew from 36 to 847 across all locations

• Review response rate: 100% (within 24 hours)

• Negative review sentiment decreased by 67%

#

Financial Impact

• $8,500/month saved in delivery app commissions

• Customer acquisition cost decreased by 45%

• Direct marketing channel established (12K email/SMS subscribers)

• Social media driving 2,400+ website visits monthly

#

Social Media Growth

• Combined following reached 15,000 across platforms

• Average post engagement rate: 8.7%

• User-generated content: 200+ posts with branded hashtag

• TikTok video views averaging 25K

Key Features That Made the Difference

1. Daily Specials Automation: Connected to POS, automatically posts daily specials at optimal times 2. Review Management: Centralized dashboard for monitoring and responding to reviews across all locations 3. Multi-Location Management: Single dashboard to manage content and analytics for all 5 locations 4. Local SEO Tools: Automated citation building and Google Business Profile optimization 5. Community Content: AI helps identify local events and community topics relevant to each location

Community Impact

Beyond business metrics, Taco Street became a community fixture:

• Sponsored 3 local youth sports teams

• Hosted weekly "Taco Tuesday" community events

• Featured local artists and musicians

• Partnered with food bank for monthly donation drives

Long-Term Vision

With the success of the initial implementation, Taco Street is now:

• Planning 2 additional locations for 2025

• Developing a loyalty app with direct ordering

• Creating a franchise model with AMP as standard platform

• Building catering business through social media presence