The Content Creation Process
When you subscribe to Aibrify, you're not getting a tool to create content yourself — you're getting a team that creates it for you. Understanding how that process works helps you get the most out of your service and give your team the best input to work from.
Phase 1: Brand Brief and Strategy
Every content strategy starts with understanding your brand. During onboarding, your team reviews:
- Your business — What you do, who your customers are, and what makes you different from competitors
- Your goals — Brand awareness, engagement growth, lead generation, or a specific campaign objective
- Your tone of voice — The personality and style that should come through in every post
- Your audience — Demographics, interests, pain points, and preferred platforms
From this input, your content strategist creates a content plan — a structured approach to what topics to cover, how often to post, which formats to use, and which platforms to prioritize.
Phase 2: Content Production
Once the strategy is in place, your production team creates the content:
Copywriting
Your copywriter crafts captions, post text, and calls to action that match your brand voice. For each piece of content, they consider:
- What stage of the customer journey this is targeting
- Which call to action is most appropriate
- How to structure the text for readability on mobile
- Platform-specific nuances (Instagram captions vs. LinkedIn articles vs. TikTok text overlays)
Visuals
Depending on your plan, your team handles visual production:
- Sourcing stock imagery that fits your brand aesthetic
- Designing graphics with your brand colors and fonts
- Creating short-form video scripts or editing existing footage (on higher plans)
- Building carousels and story templates optimized for each platform's dimensions
Hashtag Research
Your team researches and selects hashtags based on:
- Relevance to the post topic and your industry
- Balance between high-volume and niche tags
- Platform-specific best practices (fewer hashtags on Facebook and LinkedIn; more on Instagram and TikTok)
Phase 3: Scheduling
Once content is created, your team schedules it for optimal publishing times based on:
- Platform algorithm data (when your audience is most active)
- Content calendar balance (not clustering too many posts on the same day)
- Upcoming events or promotions you've shared with the team
Phase 4: Your Review
Before anything goes live, the content appears in your Dashboard → Content Calendar for your review. You review the caption, visual, hashtags, platform, and scheduled time, then either approve it or request changes.
Your approval is the final step before content publishes automatically.
How Often Is New Content Created?
Your team operates on a rolling production cycle, typically staying 1–2 weeks ahead of your publishing schedule. This gives you enough time to review content comfortably before it goes live.
What Your Team Needs From You
The more actively you engage with your team, the better your content gets:
- Complete your onboarding thoroughly — The brand questionnaire is the foundation everything is built on
- Give specific feedback — "Make it warmer" is less helpful than "Use a friendly, conversational tone like you're talking to a friend"
- Share upcoming events — Product launches, promotions, news — your team can only create relevant content if they know about it
- Review content promptly — This gives your team time to revise if needed before the scheduled publish time