Who Needs Multiple Brands?
Multiple brand management is useful if you:
- Run a marketing agency managing social media for several clients
- Own multiple businesses under different names (e.g., a café and a catering company)
- Have distinct product lines that each need their own social media presence
- Manage franchised locations that each need separate accounts
Each brand operates independently — separate content, separate analytics, and separate platform connections.
How Brands Are Structured
In Aibrify, each brand is a self-contained unit with:
- Its own brand profile (name, logo, colors, voice)
- Its own connected social media platforms
- Its own content calendar and approval flow
- Its own analytics data
- Its own billing (if on separate plans)
Switching Between Brands
The brand selector is in the top-left corner of the dashboard. Click the current brand name to see a dropdown list of all brands you have access to. Click any brand to switch — all dashboard data updates immediately.
The currently active brand is always shown in the top-left. This applies to:
- Content Calendar — shows that brand's posts only
- Analytics — shows that brand's metrics only
- Messages — shows conversations related to that brand
- Settings — manages settings for that brand only
Adding a New Brand
- Click the brand selector in the top-left corner
- Click + Add Brand at the bottom of the dropdown
- Enter the new brand's name and industry
- Complete the brand profile (logo, colors, bio, voice)
- Connect the brand's social media platforms
After setup, your Aibrify team is notified and will request a briefing for the new brand before creating content.
Note: Adding a brand may affect your plan pricing. Each plan includes a specific number of brands. Contact us via Dashboard → Messages if you need to add more brands than your current plan allows.
Setting Up Platform Connections Per Brand
Each brand connects to its own set of social media accounts. A brand cannot share a social media account with another brand — each platform account belongs to one brand only.
To connect platforms for a new brand, navigate to: Dashboard → Settings → Connected Platforms (while that brand is active).
Sharing Assets Between Brands
Each brand has its own asset library. Assets are not shared between brands by default. If you need to use the same images or logos across brands (for example, a parent company logo), you'll need to upload the assets to each brand's library separately.
Team Access and Permissions
On the Managed Pro plan, you can control which team members have access to which brands. This is useful for agencies where different staff manage different clients. Navigate to: Dashboard → Settings → Team to manage access.
On the Managed plan, all team members have access to all brands on the account.
Analytics Across Multiple Brands
Each brand's analytics are separate. If you want to see consolidated performance across all your brands, download the monthly reports for each brand and compare them manually. A consolidated multi-brand analytics view is available on the Managed Pro plan.