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Understanding Your Analytics

Intermediate
7 min read
Updated 2024-12-01

Learn to read and interpret your social media performance data

Understanding Your Analytics


Key Metrics Explained


Reach & Impressions

  • **Reach**: Unique users who saw content
  • **Impressions**: Total views (includes repeats)
  • Why it matters: Measures content visibility

    • Engagement

  • **Engagement Rate**: Interactions / Reach × 100
  • Components: Likes, comments, shares, saves
  • Industry benchmarks vary by platform

    • Follower Growth

  • Net new followers
  • Growth rate percentage
  • Sources of new followers

    • Click-Through Rate (CTR)

  • Link clicks / Impressions × 100
  • Measures content effectiveness
  • Compare across post types

    • Reading Your Dashboard


    Time Period Selection

  • Compare periods
  • Identify trends
  • Track campaign performance

    • Platform Breakdown

  • Performance by platform
  • Cross-platform comparison
  • Platform-specific insights

    • Taking Action on Data

  • Identify top-performing content
  • Replicate successful patterns
  • Adjust underperforming strategies
    • analyticsmetricsengagementperformance

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