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Michael Roberts

Senior Product Manager

Michael drives product innovation at Aibrify, combining his background in software engineering with deep understanding of social media marketing needs. He writes about product updates, feature deep-dives, and marketing automation.

32
Articles
4
Expertise Areas
Featured
Author

Areas of Expertise

Product DevelopmentMarketing AutomationSaaSUser Experience

Articles by Michael Roberts

Instagram Algorithm 2026: What Marketers Need to Know

Stay ahead of Instagram's latest algorithm changes. Learn how to optimize your content strategy for maximum reach and engagement in 2026.

2025-01-0510 min readPlatform Guides

TikTok Marketing Strategy for Brands: From Zero to Viral

Build a winning TikTok strategy for your brand. Learn about content formats, trends, advertising, and how to connect with Gen Z and Millennial audiences.

2024-12-1511 min readPlatform Guides

15 Social Media Trends to Watch in 2026

Stay ahead of the curve with our comprehensive guide to the biggest social media trends shaping marketing in 2026. From AI to authenticity, here's what's next.

2025-01-0114 min readSocial Media Strategy

Social Media Crisis Management: Complete Response Guide

Prepare for and respond to social media crises effectively. Learn how to protect your brand reputation with proven crisis communication strategies.

2024-10-3014 min readSocial Media Strategy

Social Media Analytics: A Complete Guide to Data-Driven Marketing

Master social media analytics to make smarter marketing decisions. Learn which metrics matter, how to track them, and how to turn data into actionable insights.

2024-10-1515 min readAnalytics & Insights

Cross-Platform Social Media Strategy: Maximize Your Reach

Learn how to create a cohesive cross-platform strategy that maximizes reach while respecting platform-specific best practices and audience expectations.

2024-09-3013 min readSocial Media Strategy

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