MedWell Family Clinic
MedWell Clinic was losing patients to urgent care chains despite offering better care. Their dated website and lack of social presence made them seem less professional than corporate competitors.
⚠The Challenge
MedWell Clinic was losing patients to urgent care chains despite offering better care. Their dated website and lack of social presence made them seem less professional than corporate competitors.
The Solution
Implemented AMP with HIPAA-compliant social media strategy, patient education content, online appointment integration, and community health outreach.
About MedWell Family Clinic
MedWell Family Clinic is an independent family medicine practice in suburban Chicago, serving the community for over 20 years. Led by Dr. Lisa Wang and her team of 4 physicians, the clinic offers comprehensive primary care but struggled to communicate their value proposition in the digital age.
The Challenge
Despite excellent patient care, MedWell was losing ground to corporate healthcare:
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Corporate Competition
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Digital Gap
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Regulatory Concerns
The Solution
MedWell implemented a healthcare-focused digital strategy:
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Phase 1: Compliance Framework (Week 1-4)
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Phase 2: Content Foundation (Week 4-8)
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Phase 3: Patient Engagement (Week 8-12)
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Phase 4: Community Presence (Week 12-16)
Results After 120 Days
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Patient Growth
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Patient Retention
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Online Reputation
Key Features That Made the Difference
1. HIPAA-Compliant Templates: Pre-approved content types that meet healthcare regulations 2. Patient Education AI: Generated health tips and educational content safely 3. Appointment Integration: Direct booking links in social posts 4. Review Management: Compliant review responses and monitoring 5. Seasonal Health Content: Automated flu season, allergy, and wellness content
Content Strategy
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HIPAA-Safe Content Categories 1. General health tips (no patient information) 2. Provider introductions and credentials 3. Office updates and hours 4. Community health events 5. Seasonal health reminders 6. Health awareness months 7. Educational articles (CDC, health organizations)
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Content Calendar
Compliance Framework
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What We Post ✅ General health information ✅ Provider credentials and photos ✅ Office hours and services ✅ Community events ✅ Health awareness campaigns ✅ Appointment availability
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What We Don't Post ❌ Patient information (any kind) ❌ Patient photos without written consent ❌ Specific medical advice ❌ Treatment recommendations ❌ Diagnosis discussions
Long-Term Transformation
One year after implementation:
"We were scared of social media in healthcare, but AMP made it safe and effective. Our patients love the educational content, and we're finally competing with the big urgent care chains."
Features Used
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