FitLife Studio

About FitLife Studio

FitLife Studio is a boutique fitness studio in Denver, Colorado, offering personalized training, group classes, and wellness coaching. Founded by certified personal trainer Jessica Park in 2018, the studio focuses on building community and sustainable fitness habits.

The Challenge

Despite excellent trainers and loyal members, FitLife struggled with digital presence:

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Stagnant Social Growth

• Instagram stuck at 800 followers for 18 months

• Posting inconsistently (2-3 times per week at best)

• No video content despite Instagram's algorithm favoring video

• Competitors with 10-20K followers dominating local fitness conversations

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Declining Membership

• Monthly churn rate at 33%

• New member acquisition relying solely on word-of-mouth

• No digital marketing strategy or budget allocation

• Losing members to larger gyms with better online presence

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Content Challenges

• Owner spending 5+ hours weekly on content creation

• Inconsistent brand aesthetic and messaging

• No system for capturing and sharing member transformations

• Missing opportunities for class promotion and special events

The Solution

FitLife implemented AMP with a fitness-focused strategy:

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Phase 1: Visual Identity & Setup (Week 1-2)

• Established cohesive visual brand for social media

• Connected Instagram and TikTok accounts

• Set up content templates for workouts, tips, and promotions

• Created hashtag strategy for local fitness market

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Phase 2: Video Content Engine (Week 2-3)

• Implemented daily workout tip videos (AI-generated scripts)

• Set up Transformation Tuesday automation

• Created Reels templates for quick workout demonstrations

• Established user-generated content workflow with members

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Phase 3: Engagement Automation (Week 3-4)

• Set up Story automation for class schedules and promotions

• Implemented engagement pods with local fitness accounts

• Created automated DM responses for common inquiries

• Set up lead capture funnel through Instagram

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Phase 4: Community Building (Week 4-6)

• Launched member spotlight series

• Created community challenges with social sharing components

• Implemented referral tracking through social content

• Set up member-generated content aggregation

Results After 45 Days

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Social Media Transformation

• Instagram followers grew from 800 to 12,000

• Average Reel views: 45,000 (previously unmeasured)

• Story views increased by 850%

• Engagement rate: 9.2% (industry average: 1.5%)

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Business Impact

• New member sign-ups increased by 156%

• Member retention improved from 67% to 89%

• Social media became #1 lead source (previously 0%)

• Cost per acquisition decreased by 67%

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Operational Efficiency

• Content creation time reduced from 5+ hours to 30 minutes weekly

• Consistent posting schedule: 2x daily + 5 Stories

• Professional-looking content without professional photographer

• Owner time freed up for training and business development

Key Features That Made the Difference

1. Video Content Tools: AI-generated workout scripts and caption optimization for Reels 2. Story Automation: Class schedules, member shoutouts, and promotions posted automatically 3. Member Spotlights: Easy workflow for capturing and sharing transformation stories 4. Hashtag Research: Local fitness hashtags that actually drive discovery 5. Reels Scheduling: Optimal posting times for fitness content engagement

Content Strategy That Worked

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Daily Content Mix

• Monday: Motivation Monday (inspirational content)

• Tuesday: Transformation Tuesday (member spotlights)

• Wednesday: Workout Wednesday (exercise tutorials)

• Thursday: Tips & Tricks (fitness advice)

• Friday: Fun Friday (community and culture)

• Weekend: Behind-the-scenes and event promotion

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Video Content Types

• 15-second workout tips

• 30-second exercise demonstrations

• Member transformation stories

• Trainer introductions

• Class previews

Long-Term Impact

Six months after implementation:

• Instagram following reached 28,000

• Opened second location based on demand

• Started online coaching program reaching national audience

• Revenue increased 89% year-over-year