Artisan Bread Co.

About Artisan Bread Co.

Artisan Bread Co. is a small-batch bakery in Portland, Oregon, specializing in traditional sourdough and artisan breads. Founded by Maria Garcia in 2019, the bakery built a loyal local following but struggled to grow beyond neighborhood regulars.

The Challenge

Despite exceptional products, Artisan Bread Co. faced growth barriers:

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Limited Reach

• Instagram: 1,200 followers after 3 years

• Beautiful photos but low engagement

• Content not optimized for Instagram algorithm

• No video content despite Reels preference

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Business Constraints

• Production limited to 50 loaves daily

• Only 3 wholesale accounts (local cafes)

• No catering or special orders

• Break-even financially

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Content Struggles

• Spending 2+ hours daily on content creation

• Not sure what content performed best

• No strategy for trending formats

• Missing the "food content formula"

The Solution

Artisan Bread Co. implemented a food-focused content strategy:

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Phase 1: Content Audit & Optimization (Week 1-2)

• Analyzed top-performing bakery accounts

• Identified viral food content patterns

• Created content pillars for bakery niche

• Set up optimal posting schedule

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Phase 2: Video Content Engine (Week 2-4)

• Launched ASMR bread videos (scoring, slicing, baking sounds)

• Created behind-the-scenes "day in the life" series

• Set up time-lapse dough rising content

• Implemented satisfying "bread reveal" format

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Phase 3: Community Building (Week 4-6)

• Engaged with local foodie accounts

• Created user-generated content program

• Launched Story polls and engagement features

• Built relationships with food bloggers

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Phase 4: Business Growth (Week 6-10)

• Promoted wholesale availability

• Created catering and special order content

• Built email list through Instagram

• Launched seasonal bread promotions

Results After 75 Days

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Social Media Explosion

• Instagram followers: 1,200 → 45,000 (3,650% increase)

• Average Reel views: 250,000

• Viral videos (1M+ views): 3

• Engagement rate: 12.4%

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Business Transformation

• Wholesale accounts: 3 → 28

• Daily production: 50 → 400 loaves

• Special orders: 40+ per week

• Catering contracts: 5 regular clients

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Financial Impact

• Revenue increased by 780%

• Hired 4 additional bakers

• Opened second production facility

• Profitable within 60 days of implementation

Key Features That Made the Difference

1. Food Content AI: Understood sensory appeal of food content and optimized for it 2. ASMR Video Tools: Templates for satisfying bread sounds and visuals 3. Behind-the-Scenes Templates: Easy workflow for capturing bakery magic 4. Reel Optimization: Right length, format, and hooks for food content 5. Local Foodie Engagement: Tools for finding and engaging local food community

Viral Content Formula

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What Worked 1. ASMR Bread Videos

• Crusty bread scoring sounds

• Bread slicing with perfect crumb reveal

• Dough handling and shaping

• Baking sounds and steam release

2. Satisfying Reveals

• Oven door opening

• First slice cutting

• Inside crumb structure

• Butter melting on warm bread

3. Behind-the-Scenes

• 4am bakery routine

• Dough mixing and bulk fermentation

• Shaping hundreds of loaves

• Passion and craftsmanship

4. Educational Content

• Sourdough starter tips

• Why good bread takes time

• Ingredient quality differences

• Home baker tips

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Viral Video Breakdown Top performing video: "The Perfect Sourdough Score"

• Views: 4.2M

• Likes: 380K

• Comments: 12K

• Shares: 45K

• New followers from video: 8,000

Content Calendar

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Daily Content

• Morning: Behind-the-scenes (Stories)

• Afternoon: Product showcase (Feed post)

• Evening: Next-day preview (Stories)

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Weekly Features

• Monday: Recipe tip

• Tuesday: Bread of the week spotlight

• Wednesday: ASMR video (Reel)

• Thursday: Customer feature

• Friday: Weekend menu preview

• Saturday: Live baking session

• Sunday: Rest (pre-scheduled content only)

Business Expansion

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New Revenue Streams

• Wholesale: 28 accounts, $24K/month

• Catering: 5 contracts, $8K/month

• Special orders: 40/week, $4K/month

• Online courses: Launched at month 6, $3K/month

• Merchandise: Bread bags, aprons, $1K/month

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Growth Timeline

• Day 1-30: Content optimization, first viral video

• Day 31-60: Wholesale inquiries begin

• Day 61-75: Second location planning

• Day 76-90: Hired additional staff

• Day 91-120: Second location opened

Long-Term Vision

One year after implementation:

• Instagram: 180,000 followers

• Second bakery location opened

• Cookbook deal signed

• Featured in national food publications

• Revenue: $1.8M annually